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Your selections:
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
- Yun, Jin Ho, Rosenberger III, Philip J., Sweeney, Kristi
Exploring consumer–brand engagement: a holistic framework
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
- Carlson, Jamie, Rosenberger III, Philip J., Rahman, Mohammad M.
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